Born in the Rocky Mountains, Coors is a light-tasting lager beer. When you see the tips turn blue on the packaging, the beer is ice cold and ready to drink.
- Appearance: transparent, clear, with high carbonation content.
- Smell: soft fruity notes and a slightly malty smell.
- Taste: easy to drink, slightly sweet and malty, with little bitterness.
- Finish: fresh, with little aftertaste.
At 4.3% alcohol, Coors is an easy-drinking beer with slightly fruity and malty notes, with little bitterness and aftertaste. The recommended drinking temperature of Coors is 5 degrees Celsius, and its innovative packaging tells consumers exactly when the desired drink is cold enough for the optimal taste experience. The color of the thermochromic ink used for the packaging changes when the appropriate temperature is reached, i.e. as soon as the tips on the label turn blue, the beer has reached the ideal temperature.